{"product_id":"my-hearing-fine-vintage-denim-jacket","title":"\"My Hearing Is Fine. Turn Your Volume Down.\" Vintage Denim Jacket","description":"\u003cp\u003eYou still turn the TV down when someone starts telling you a story. It started with that living room set in the seventies, when a big round knob sat beside a row of stiff buttons. One small twist and you could hear the person on the sofa instead of the game show host. You never saw the point in making everyone compete with the set. That is the idea behind it.\u003c\/p\u003e\n\u003cp\u003eThe line works because “Turn Your Volume Down” puts the problem where it belongs. Anyone who has been told to get their hearing checked while the TV rattles the room will read it and nod. The volume control knob makes the point before anyone reads a word. It is not a complaint about getting older. It is a reasonable request, delivered with very little patience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0675\/7682\/4041\/files\/design_concept_1_d6cfcd9d-de13-4118-ab26-c1bca76fbccf.png?v=1793443332\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA little give, no giving in:\u003c\/b\u003e The medium-wash denim is a cotton blend with a touch of stretch. You can make your point without feeling stiff about it.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRoom to stand your ground:\u003c\/b\u003e The relaxed fit has a classic lapel collar. The line is blunt enough without the jacket putting up a fight.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eButtons where you expect them:\u003c\/b\u003e There is a metal button front, button cuffs, two chest pockets and two front slant pockets. Unlike the volume control, these buttons can stay right where they are.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThe point reads from behind:\u003c\/b\u003e The large design is printed on the back, not embroidered, and is sharp and readable. People can get the message without asking you to repeat it.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMade here, message intact:\u003c\/b\u003e The jacket is printed and shipped from the USA. The request on the back needs no translation.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eA gift for anyone who turns the TV down:\u003c\/b\u003e Good for grandparents, retirees and old friends, for birthdays, Christmas, Father's Day or Mother's Day, any occasion where the best gift is a request everyone already knows they make.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTurn the knob. Hear the sofa.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Oldmanism","offers":[{"title":"S","offer_id":67822102151401,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":67822102184169,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":67822102216937,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":67822102249705,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":67822102282473,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/7682\/4041\/files\/design_featured_850500a5-f675-40ac-9e69-4f48924e2bfc.png?v=1793443333","url":"https:\/\/oldmanism.com\/products\/my-hearing-fine-vintage-denim-jacket","provider":"Oldmanism","version":"1.0","type":"link"}